mangalore engineering college

Department of MBA

Centre for Management Studies & Research (MBA), P. A. College of Engineering, Mangaluru is affiliated to Visvesvaraya Technological University, Belgaum, approved by AICTE, New Delhi and recognized by the Government of Karnataka. It has been imparting management education since the year 2001. The institution has been successful in producing business class leaders & entrepreneurs. Our enterprising pedagogy clubs in theoretical classes with practical experiences. Personality enhancement programs are a part of the teaching- learning process.

A set of dedicated & qualified teachers mould the budding managers into bold business magnets. Due to the ethically backed professional grooming, our alumni are part of titans in industry like GE, E&Y, Vodafone, Airtel, Accenture, Reuters, IBM, Saint Gobain, KPMG, Infosys and Axis Bank etc.

Highlights of the department

  • More than 15 years of presence in Management education.
  • Director – Post Doctoral Fellow (IIT – Madras) with vast industrial & academic experience.
  • Advisory board includes distinguished professors from IIT, ITSE, & NITK
  • Well qualified faculty with industrial experience imparting quality education.
  • Industry focused curriculum based on case studies, projects, discussions,assignments and industry visits.
  • Air conditioned class rooms and labs with Wi-Fi connectivity.
  • Well stacked library exclusively for Management students.
  • Certification programmes on domain specialisation.
  • Centre for excellence in finance offering 23 programmes in Finance.
  • CFA (USA), Frankfurt (Germany), XLRI, IIM Indore etc as the certifying partners.
  • Global exposure – International Campus Enrichment programme at FOM University, Germany.
  • Placement training &development on continuous basis.
  • Internship with leading corporate & pre – placement offers.
  • Live projects, joint research with esteemed universities.
  • National & international seminars, workshops
  • Special programs conducted to develop entrepreneurial skills.
  • University approved Research Centre for the students who opt for Ph.D.
  • Personalized mentoring for overall development of students.


Dr. Latha Krishnan

Ph.D, Post Doctoral Fellowship IIT(M)
Professor & Director

When global society was fighting heavy odds to survive the recession, progress in the educational sector became relatively stagnant. But, as markets showed steady signs of improvement, it became quite evident that business management studies have emerged as the favorites for career-minded professionals.

The Centre for Management Studies & Research (MBA), P. A. College of Engineering under P.A. Educational Trust, Mangalore established in the year 2001 and has been at the forefront to establish a fresh direction for systematic management education. We are passionate of providing the best to our Students through consistent dedication in teaching the essence of management education. The department has the state-of- the-art computing and class room facilities, supported by an extensive library of books and journals, committed to offer high quality education programs in Management disciplines at Post Graduate and Doctoral levels. This Centre is located in the green and salubrious city of Mangalore.

We have experienced and committed faculty members under whose guidance and mentoring, students transform into professionals of world standards. We have signed letter of intent for academic cooperation with Austin University, California which incorporate job- focused management education and trains young men and women for great jobs in the global economy. The participants are offered internship/ training in the Silicon Valley from some of the tech world’s most innovative organizations such as Apple, Facebook, Amazon, Google and AT&T.

We nurture leaders and entrepreneurs with human touch and the department consciously strives to create a culture that values teaming, humility and professionalism at all levels. We are actively involved in learning, fostering, creating knowledge and believe that learning can be a celebration. We are laying emphasis on student centric participative learning through extensive use of Case Method, Class presentations and several management training techniques and tools used in corporate world. Our industry- ready – curriculum is developed jointly by experts from industry and academia along with VTU syllabi.

We conduct various certification programmes, symposiums, management quiz, and workshops where they get to interact with some of the best minds of the industry for building leadership qualities. These also prove to be useful in helping students realize how they are expected to conduct in a typical corporate environment. In addition to strict academics, the students are also exposed to live projects giving them action – learning opportunities. Their projects are evaluated by executives to understand the rigor of corporate life.

The college has an efficient ‘Placement Cell' which looks after recruitment procedures and ensures that every student finds employment with good business houses. We aspire and look forward to be recognized as one of the best B- schools through our six pronged focus on people, process, research, placement, academics and building excellent network of relationships- in this region, our country and around the world.

In short, PACE is seriously committed to shaping your career to the best of the requirements of the corporate world. I welcome you all to PACE to fulfill your dreams into reality. I invite you to become part of this expanding network of excellence and expect to have a life – fulfilling experience in pursuit of achieving your goal.



Dr. Latha Krishnan

Designation Director (MBA) & Professor

Qualification : Ph.D, Post Doctoral Fellowship IIT(M)

Interested Area : Entrepreneurship, HR, OB, leadership & developmental studies

Dr. Beeran Moidin B M

Designation Professor

Qualification : MBA, NET, PGDFM, Ph.D

Interested Area : Third Sector

Mr. Sayyad Ameen Ahammad

Designation Assistant Professor

Qualification : MBA, NET, (MTM ), (MCom)

Interested Area : Finance

Mr. Zoheb Ali

Designation Assistant Professor

Qualification : MBA, (Ph.D)

Interested Area : Marketing

Dr. Shareena P

Designation Assistant Professor

Qualification : M.Com, Ph.D

Interested Area : Finance & Marketing

Mrs. Shama Abbas

Designation Assistant Professor

Qualification : MBA

Interested Area : marketing

Mrs. Azvin

Designation Assistant Professor

Qualification : M.Com

Interested Area : Finance and accounts

D.S. Ranjitha

Designation Assistant Professor

Qualification : MBA (finance & HR), MA (Economics)

Interested Area : Finance, HR, Marketing, Economics

Course Details

Centre for Management Studies and Research is approved by the All India Council for Technical Education (AICTE), New Delhi, affiliated to Visvesvaraya Technological University, Belgaum and recognised by Government of Karnataka. It offers MBA (Dual specialization) in Finance, Human Resource and Marketing Management.

Course Intake of Students Course Duration
MBA 120 2 years


  • Finance Management
  • Marketing Management
  • Human Resource Management

Seat Allotment

The allotment and distribution of the seats are as follows

  • PGCET - 50% Seats
  • Management Quota – 50% Seats

Documents required

The following documents need to be produced at the time of admission

  • Graduation marks card – Original and 2 copies
  • Proof of entrance exam attended.
  • Conduct Certificate from the institution last attended.
  • Transfer Certificate from the institution last attended.
  • Migration Certificate for Non Karnataka students.
  • Passport Size photographs - 5 numbers.


Graduate in any discipline with 50% marks (45% marks in case of Karnataka candidates belongs to SC, ST and Category I). Students aspiring Government Quota seats have to appear for PGECET/KMAT/NEET/CAT/MAT/XAT/TANCET Note:Students aspiring Management Quota seats have to appear for any one of the above mentioned Examinations.

Educational Loan Assistance

We support the students with all the necessary documents required to avail educational loan facility from the banks of their choice.

Admission Officer

Mobile:+91 9980022000
Landline: 0824 2284704

Research & Publications

BeeranMoidin B.M., “Comparative Study on Shopping Variables Influencing Grocery Store Choice among Organized and Unorganized Grocery Shoppers in DakshinaKannda District”, ACME Intellects International Journal in Management, Social Science & Technology,ISSN: 2320-2939 (print) 2320-2793 (online), Vol. 13, No. 13, Jan 2016.
RashmiKodikal, “Measuring Job Satisfaction and Impact of Demographic Characteristics Among Doctors of Teaching Hospitals”, International Multispecialty Journal of Health (IMJH), ISSN: 2395-6291, Vol. 1, Issue 9, pp 29-36, Nov. 2015.
RizwanaBegum,“AStudy on Customer Based Brand Equity of Men Apparel Brands in Mangalore”,International Journal of Management, IT and Engineering (IJMIE), ISSN (e): 2249-0558, vol. 5, Issue 7, July 2015.
RashmiKodikal, “Managerial Skills and Job Satisfaction: A Study Among Nurses in Healthcare Sector”,Zenith International Journal of Business Economics & Management Research, ISSN: 2249- 8826, vol.5, Issue 6,pp 287-299,June 2015.
RashmiKodikal, “Patient Satisfaction: A Study in General andPrivate Wards of AMultispecialty Hospital”,Journal of Medical Sciences and Medical Research, ISSN (e): 2347-176x,Vol.3, Issue6, pp 6162-6175,June 2015.
RashmiKodikal, Habeeb Ur Rahiman,P. Pakeerrappa, “Conflict Management Strategies – A Comparative Analysis of the Employees Working for Service Sectors”,International Research Journal for Business and Management, ISSN:2322-083X, vol. 8, issue 8, pp 1-12, August, 2014.
Sujatha K.S, “Development, Gender Equality, andEmpowerment: A Critique on the Development Process and Status of Women in India”,International Journal of Social Science & Interdisciplinary Research, ISSN: Online 2277-3630, vol.3, issue 2, February 2014.
BeeranMoidinB.M, “Contributions of Religious Philanthropic Organizations for Development”,Recent Trends In The Indian Business Environment,ByallanaInstitute for Management Studies, ISSN: 0976-2507, vol. 3, issue 2,December 2013.
RashmiKodikal, “An Empirical Inquiry into Customer Perception in Retail Outlets”, International Journal of Research in Management & Social Science, ISSN: 2322 – 0899, vol. 1, issue 1, October - December 2013.
BeeranMoidin B.M, “The Role of Third Sector Organization in Socio-Economic Development”, Anveshana– Search for Knowledge,A.J. Institute of Management, Mangalore,ISSN: 2249-1449, vol. 2, issue 2, December 2012.
RashmiKodikal, “A Comparative Study Of Job Satisfaction Of Women Employees Working in the Banking Sector”,Asian Academic Research Journal of Social Science & Humanities, ISSN: 2278-859, vol. 1, issue 4, , October -2012
RashmiKodikal, “Managing Employees Retention & Turnover”, ISSN 0976-2183, International Journal of Research in commerce & Management, vol. 3, issue: 03, March-2012.
BeeranMoidin B.M, “Managing Third Sector for Socio- Economic Development”, Journal Of Management Vision, Rizvi Institute Of Management, Mumbai, ISSN: 0975-7813,vol. 3,January 2012.
BeeranMoidinB.M, “Managing Religious Philanthropy for Socio-Economic Development”,International Journal of Research in Commerce, Economics and Management, ISSN: 2231-4245, vol. 1, issue 4,August 2011.
BeeranMoidinB.M, “Roleof Third Sector Organizations in Managing the Change in the Socio- Economic Development”, Journal Of Change Management,Allana Institute Of Management Studies, Mumbai, ISSN: 0976-2507,vol. 10,August 2011.
SujathaK.S,“Economic Empowerment andBeyond: SHG as an Organizational Possibility to Find Social Development Spaces”,JM International Journal OfManagement Research,ISSN: Print 2229-4562 Online 2230-805, vol. 1,issue 5,May-2011.
Sujatha K.S, “Women Empowerment, Microfinance and SHGs: Myths and Realities”, Women and Development, Kisan Publications, Mangalore,pp159-172, 2007.
Habeeb Ur Rahiman, RashmiKodikal, “Influence Of Quality Of Work Life On Organizational Commitment Amongst Employees In Manufacturing Sector”,2ndInternational Conference on Management in the 21stCentury-Issue:Challenges and Road Ahead, St.Aloysius College, Beeri,Mangalore, 21st March, 2016.
Zoheb Ali K,RashmiKodikal, “The Retail Valance- A Study On Customer Perception”, 2ndInternational Conference on Management in the 21st Century-Issues: Challenges and the Road Ahead,St.Aloysius College, Beeri, Mangalore,21st March, 2016.
RashmiKodikal, “Entrepreneurship Development in Prisons”,International Conference on Entrepreneurship, Innovation & Development (ICEID 2016), St. Peter’s College ,Kolenchery, Kerala , 8th March, 2016.
SayyadAmeenAhammad, “A Study on Conversion Trends in Foreign Currency ConvertibleBonds (FCCBs), International Conference on Competency Building Strategiesin Business Technology for Sustainable Development, Sriganesh School of Business Management, Salem-Tamilnadu–India, 19thFebruary, 2016.
SayyadAmeenAhammad, “A Study On Sharia Regulation on Islamic Banking and Future of Islamic Banking in India”,International Conference on Competency Building Strategies In Business Technology For Sustainable Development, Sri Ganesh School Of Business Management,Salem-Tamilnadu –India, 19th February, 2016.
Sujatha K. S., “Globalism, Sustainable Future and Gandhian Philosophy: Critique on Dominant Managerial Philosophy and Search for Egalitarian Alternative”,The Asian Conference on Arts & Humanities,Osaka, Japan, 2015.
RashmiKodikal, Habeeb Ur Rahiman, “Effective Utilizationof Untapped Manpower: Case Study”, International Conference on Building Effective Organizations: Combining Connectivity with Change, AIMIT, Mangalore, India, 20th March, 2015.
RizwanaAmeer, “Customer based Brand Equity: A Study on Men Apparel Brands in Mangalore”,Two-Day International Conference on Trends in Retailing and Branding,Department of Commerce, University of Madras, Chennai, 19th and 20th February, 2015.
BeeranMoidin B.M., “Governance In Third Sector Organizations”,International Seminar on Ethics, Governance &International Financial Reporting Standards,Department of Commerce and Management SDM College (Autonomous) Ujire, Karnataka,24-25 February 2012.
RashmiKodikal, “A Comparative study of Job Satisfaction of Women Employees Working in the Banking Sector”, International Conference on Innovation in Management Practices, Department of Management Studies, KristuJayanthi College of Management & Technology, Bangalore, 20-21April, 2012.
RashmiKodikal “Attitudes of Women Employees in Banking Sector”, International Conference on Excellence in Management Practices, Department of Management Studies, KristuJayanthi College of Management & Technology, Bangalore, 15-16April, 2011.
BeeranMoidin B.M., “Third Sector Management”, International Conference on Exploring Rural Markets for Growth and Inclusion, Mahatma Gandhi University, Kottayam India, 29-30 November 2010.
Sujatha K. S.,“Gender Equality, Justice, and Development: A Critique on the Development Process and Status of Women in India”,Second International Conference on Redefining the Roles of Business, NGOs, and Governments: A Mission for a Better Global Society, Nitte, 29-30December, 2010.
BeeranMoidin B.M., “Third Sector Management”, International Conference on Globalization, Development, Public Policy And Management: Emerging Issues, School of Commerce and Management Studies of Kannur University, 9-10 March 2008.
Sujatha K. S, “Globalization, Women Empowerment, and SHGs: An Empirical Investigation”, International conference on Globalization, Development,Public Policy and Management, KannurUniversity,Kannur, Kerala, India, 9-10 March, 2008.
Sujatha K. S, “Sustainable Development through Women Empowerment: A Study on performance and possibilities of Self-Help Groups in India”,International Conference on Better Business Practices for Sustainable Social Change, Justice K S Hegde Institute of Management, Nitte, India, 29-30 December, 2008.
BeeranMoidin B.M.,“Entrepreneurship and Beary’s–An Analysis”, InternationalResearch Meet OnEntrepreneurship in India andChina, TAPMI Manipal,14-15 December, 2007.
BeeranMoidin B.M., “Recent Trends In Indian Stock Exchange”, National Seminar On Changing Frontiers of Industrial Development in India,Srinivas Institute of Technology, Mangalore,14thOctober, 2009.
BeeranMoidin B.M., “Consumerism In Third Sector”, National Conference on Consumerism, Organizedby Department of Management Studies Of JNNCE,Shimoga, 24-25 November, 2006.
Sujatha K.S., “Economic Empowerment of Women and Beyond: SHGs as an Organizational Possibility to find Social Development Spaces”, ISTR Asia-Pacific Regional Conference, Bangalore, India, 16-18 November, 2005.
RashmiKodikal and Habeeb Ur Rahiman, “Relationship between Quality of Work Life and Organizational Commitment amongMRPL Employees”, National Conference on Companies Act & corporate governance, Post graduate department of Commerce, GovindaPai Memorial Govt. College, Manjeswaram, Kasargod, Kerala, 9th January, 2016.
RashmiKodikal and Zohebali, “Customer Expectation and Customer Perception in Retail Sector”, National Conference on Companies Act & Corporate Governance, Post Graduate Department Of Commerce, GovindaPai Memorial Govt. College, Manjeswaram, Kasargod, Kerala, 9th January, 2016.
SayyadAmeenAhammadand T.Mallikrjunappa, “An Analysis of Conversion Trends in Foreign Currency Convertible Bonds (FCCBs)”,National Conference on Emerging Issues in Management and Tourism, Mangalore University,2-3 January, 2016.
RizwanaAmeer, “Competitive Position of Madura Brands in Indian Branded Apparel Market – A Case Study”,National Conference on Emerging Issues in Management &Tourism, Department of Business Administration, 2-3 January, 2016.
RizwanaAmeer, “A Study on Customer Based Brand Equity of Men Apparel Brands in Mangalore”, National Conference on Recent Advances in IT, Management and Social Sciences,Srinivas Institute of Management Studies, Mangalore, 23rd April, 2015.
RashmiKodikal, Habeeb Ur Rahiman, “From Liabilities To Assets: Use of Innovative Practices to Change Attitudes of the Prisoners”,National conference on Issues and Challenges for Sustainable Rural Development, Department of Business Administration, Alva’s Institute of Engineering and Technology, Moodbidri ,14 th February, 2015.
RashmiKodikal, Habeeb Ur Rahiman,“Leadership Effectiveness in the Context of Institutional Building & Prison Reformation”,National Conference on Leadership Effectiveness,SDM P G Centre Management Studies & Research, Mangalore,13 th February , 2015.
RashmiKodikal, “Managerial Skills and Job Satisfaction: AStudy among Nurses in Health Care Sector”,Nationalconference on Leadership Effectiveness, SDM P G Centre Management Studies &Research,Mangalore,13 th February, 2015.
RashmiKodikal, “Flexible Work Arrangements”, National Conference Proceedings, K S School Of Management &Engineering,pp 329-330. ISBN: 978-93- 83241-99- 6, May 2015.
RashmiKodikal,“Conflict Management Strategies – A Comparative Analysis of the Employees Working for Service Sectors”, National Seminar On Managing Uncertainty: Strategies For Surviving &Thriving In Turbulent Markets, AIMIT,Kotekar- Beeri,24 th March, 2014.
RashmiKodikal, “An Insight into Turnover Issues in Retail Industry”, National Conference On Recent Trends in Indian Business Environment, AnjumanIslamsAllana Institute Of Management Studies, Mumbai, 26 th October, 2013.
BeeranMoidin B.M.,“Challenges of Retailing Management in Indian Perspective”,National Seminar on Business in Global Economy: Issues and Challenges, Department Of Business Administration, Srinivas Institute of Technology, Mangalore,2013.
RashmiKodikal,“An Empirical Enquiry into Job Involvement of Bank Employees”, National Seminar on Business in Global Economy:Issues& Challenges,Srinivas Institute of Technology, Valachil, Mangalore, April 26, 2013.
BeeranMoidin B.M.,“Financial Management Of Third Sector Organizations”, National Seminar Sponsored by AICTE, New Delhi, Srinivas Institute of Technology, Mangalore, 26-27 April, 2012.
RashmiKodikal,“An Empirical Enquiry into Customer Perceptions in Retail Outlets”, National Seminar On Emerging Trends In Indian Service, Srinivas Institute of Technology, Valachil, Mangalore, 26-27April, 2012.
RashmiKodikal,“Organisational Commitment of Women Employees in Banks” National Seminar on Emerging trends in Indian Service Sector, Srinivas Institute of Technology, Valachil, Mangalore,26-27April, 2012.
Beeranmoidin B.M.,“Role Of NGO’s in The Development Of Minority Communities” ICSSR Sponsored National Seminar On Impact Of Developmental Activities On Indigenous People Organized , Mangalore University , 30-31 March, 2012.
RashmiKodikal., “Job Satisfaction Of Women Employees in Banking Sector : A Comparative Study”, National Conference On Developing Global Mindset – Preparing The Youth To Face Challenges Of The World, SDM PG Centre for Management Studies & Research, Mangalore, 6 th February, 2012.
BeeranMoidin B.M., “Third Sector”, National conference on Economic revival: Business perspectives and opportunities, Department of Business Administration, St. Joseph Engineering College, Mangalore, 29-30 April, 2010.
BeeranMoidin B.M., “Third Sector Management”, National Seminar on Emerging Trends in Management,SrinivasInstitute Of Technology, Mangalore, 13 th April, 2011.
RashmiKodikal, “Managing Employee Retention & Turnover in Retail Sector”, National Conference on From Best Practices To Next Practices- Strategic Rethinking For Sustainable Competitive Advantage,Srinivas Institute Of Management Studies,8 th April, 2011.
RashmiKodikal, “Decision Making Behavior towards the Purchase of Apparels: A Study of Mangalore City”, National Seminar on Strategizing Innovative Business Models,St. Joseph Engg. College, Vamanjoor, Mangalore, 24-25 th March, 2011.
BeeranMoidin B.M., “Managing Religious Philanthropy for Socio-Economic Development”, National Seminar on Social Entrepreneurship and Socio-Economic Development Organized, Poona Prajna Institute Of Management Udupi,19-20 March, 2011.
RashmiKodikal., “Growth Of Women Employees In The Banking Sector”, UGC Sponsored National Seminar on Innovative Management Practices,Department of Business Administration, Annamalai University, 10 th March, 2011.
RashmiKodikal, “Job Attitudes of Women Employees in Banking Sector”, National Conference on Business Management, Sahyadri College of EngineeringAndManagement, Mangalore, 18 th February, 2011.
Sujatha K. S, “Women Empowerment: Some Reflections on the Concept, Approaches, and Strategies”, One-Day National Conference on Women Empowerment - Power Of Nation,SDM PG Centre For Management Studies and Research, Mangalore, 12 th February, 2011.
RashmiKodikal, “Job Attitudes of Women Employees in Banking Sector”, National Conference OnWomen Empowerment – Power Of Nation, SDM P. G Centre For Management Studies, Mangalore, February 12, 2011.
Sujatha K. S,“Women Empowerment: Some Reflections on the Concept, Approaches, andStrategies”,National Conference on Women Empowerment - Power of Nation,SDM PG Centre for Management Studies and Research, Mangalore, 12 th February, 2011.
RashmiKodikal, “CRM in the Banking Sector”, National Conference on the Relevance of Customer Relationship Management to India, Dept. of Commerce, St. Agnes Centre for Post Graduate Studies and Research, Mangalore, 14-15 th March, 2011.
Sujatha K. S.,“Development and Empowerment of Women in India: Some Reflections” Two-day National Conference on Inclusive Development: Strategies and Challenge, AJIM, Mangalore, March 26-27, 2010.
RashmiKodikal, “Employee Engagement: an Insight into the Level of Involvement and Commitment of Employees”, National Conference, St Joseph Engineering College, Vamanjoor, Mangalore, 29-30 th April, 2010.
RashmiKodikal, “Employer Branding”, National Conference on Corporate India- Re engineering Strategies for Survival &Growth, , Srinivas Institute of Management Studies, Pandeshwar, Mangalore, 16 th April, 2010
RashmiKodikal, “Employee Engagement: An Insight into the Level of Involvement and Commitment of Employees”, Proceeding of the National Conference,St Joseph Engineering College, Mangalore, 2010.
BeeranMoidin B.M., “Third Sector Management”, National Seminar on Changing Frontiers of Industrial Development in India,Srinivas Institute of Technology, Mangalore,14 th October 2009.
BeeranMoidin B.M., “Recent Trends inIndian Stock Exchange”, National seminar on Changing Frontiers of Industrial Development in India, Srinivas Institute of Technology Mangalore,14 th October, 2009.
Rashmikodikal “Management Education in India: Challenges, Issues &Implications”, National Seminar on Emerging Dimensions of Business Education in India”, Department of Commerce, Tumkur University, 23th October, 2009.
RashmiKodikal, “Layoffs During Economic Meltdown - Repercussions & Remedies’, National seminar,Srinivas Institute of Management Studies, Mangalore, 3 rd April, 2009.
Rashmikodikal “The Rise of the Pink Slip Demon’’,National Seminar onGlobal Economic–The Great Meltdown–Subprime Crisis, the Opportunities and Challenges of India’s Vision, SJB Institute of Technology, Bangalore, 4 th April, 2009.
RashmiKodikal, “Teachers Attitude towards Performance Evaluation”, International Conference on Technology and Business Management, Al Ghurair University, UAE , March 29-April 1, 2009.
BeeranMoidin B.M., “Internet Banking”, National conference, Post Graduation Centre, Management Studies, Kuvempu University, 5 th December, 2008.
RashmiKodikal, “Role of Magazine Advertisement on Consumer Purchase Decision” Sixth International Conference on Management, IBA, Greater Noida, 28-31 December, 2008
BeeranMoidin B.M., “Retail Sector in India – An Overview”, National Conference on Contemporary Issues in Management, Dept. of Business Administration, Mangalore University, 21-22 February, 2007.
BeeranMoidin B.M., “Consumer Awareness of ATM services: An Empirical Study”, National Conference On Banking Sector- Retrospect and Prospects Sustainability and Futuristic Approach, Manipal Institute of Management (MIM), Manipal, 25-27 May, 2007.
RashmiKodikal, “Employee Retention In Retail Sector:Issues ,Challenges and Strategies”, National Seminar on Human Dynamics in Retail Sector, Department of Commerce and Management Studies,Andhra University, Vishakapatanam, Andhra Pradesh, 20 th December, 2007
RashmiKodikal,“Competency based HRM”,National Seminar on Contemporary Issues in Management, Mangalore University, February, 2007.
RashmiKodikal,“Competency based HRM”,National Seminar on Contemporary Issues in Management, Mangalore University, February, 2007.
RashmiKodikal, “Banking Sector: Retrospect and Prospects”, National Conference titled Consumer Awareness of ATM Services: An Empirical Study, March 2007.
RashmiKodikal, “Customer Relationship Management“, Presented at National Conference Emerging Indian Panorama: Issues, Challenges”, East Point College, Bangalore, May, 2006.
RashmiKodikal, “Conflict Management in Oil Refineries: A Study with Special Reference to MRPL”, Mangalore, published by Excel publishers in their book titled “HR &IT Perspectives”,Mangalore, 2007, ISBN No: 81-7446- 533-2.
RashmiKodikal, “Growth Of Women Employees In The Banking Sector”, Published in the book - Innovative Management Practices, Archers &Elevators Publishing House, Bangalore, 2011, ISBN No: 978-81- 920303-9- 5.
BeeranMoidin B.M, “Governance in Third Sector Organizations”, published in the book “Contemporary Issues In Ethics, Corporate Governance and IFRS” Published By United Publishers, Mangalore, ISBN No. 978-93- 81195-25- 3.

Research Interested Groups

Themes Ongoing Projects
General Management Third Sector and Women Empowerment
Human Resource Organizational Behavior, Quality Of Work Life
Marketing Customer Perception, Brand Positioning And Service Quality
Finance Foreign Currency Convertible Bond

Research Guidance

Research Guide Ph.D. Research Scholar Name Research Area University Status
BeeranMoidin Mohammed FayazD. A Study Of Factors Effecting Customer Perception on Brand Selection of Four Wheelers in Coastal Karnataka Visvesvaraya Technological University, Belagavi ongoing
Hariprakash U. P. A Comparative Study of Shopping Behavior of Organized and Unorganized Grocery Retailing Shoppers in Dakshina Kannada and UdupiDistrict Visvesvaraya Technological University,Belagavi ongoing
RashmiKodikal Sucharitha Suresh Antecedents and Consequences of Work Life Balance- A Study Among Female Doctors in Dakshina Kannada RevaUniversity,Bangalore ongoing
HabeeburRahiman A Study On Influence of QWL, Ego States &Job Attitudes, Organizational Commitment and Productivity of Bank Employees in Dakshina Kannada Districts VisvesvarayaTechnological University,Belagavi ongoing
Zohebali k A Study on Customer Perception About Service Quality in Hospitals with Respect to Hospitals in Dakshina Kannada VisvesvarayaTechnological University,Belagavi ongoing
Reema Agnes Frank A Study on Impact of Role Stress Amongst the Teachers in Higher Education in Dakshina Kannada&Udupi Districts, Karnataka Visvesvaraya Technological University,Belagavi ongoing

About Director

Dr. Latha Krishnan is a Post Doctoral Fellow from IIT Madras, Department of Management Studies. She was awarded Ph.D from Alagappa University in Bank Management. She has studied M.Com from Osmania University, and followed it up with PGDMM, PGDIRPM, MBA and M.Phil. She has 20 years of teaching experience and 8 years of research experience. Her Core competencies include people management, innovation & entrepreneurship,knowledge based application and articulation of skills, effective teaching pedagogy, coaching and mentoring, goal setting and performance management, passion for continuous learning and excellence and for imparting high levels of motivation.

Her research areas include entrepreneurship, small and medium enterprises, micro credit, and women’s empowerment and developmental studies. She has an effective style of pedagogy incorporating case studies and activities to make the subject content interesting. She is an enthusiastic teacher, caring mentor and a disciplined administrator. She has 5 years of Industry experience in a leading MNC in the areas of marketing research and Human Resource Development. She is a Member, Board of Studies, Sri Sathya Sai Institute of Higher Learning, Prashanthi Nilayam. She has presented several papers at national and international conferences, apart from publications in refereed journals. She is Research Supervisor for Ph.D students of Tumkur University and Bharathiar University, Coimbatore. She is a Doctoral committee member of Bharathidasan University, Trichy.

She has conducted various MDPs and FDPs and has been a resource person for time management, motivation techniques, emotional intelligence, transactional analysis, FIRO-B exercise for bank officials, junior engineers of JSW Steels Limited. She has provided Consultancy and Training services for KMC constructions and JSW Steels Ltd., on competency mapping and on key skill areas. She has also organized for the benefit of students, Global Certification Programmes in SAP- Business 1,R3, ICICI Securities and Birla Sun life Mutual Fund on subjects such as Financial Markets, Business Analytics and Financial Modeling.

  • Founder Chairman for Centre for Financial Excellence with ICICI Direct Centre for Finance Limited for 23 certification programme.
  • Arranged Global industrial visits and Internship to Asia, America, Europe & Australia. IQAC Chairman for NAAC Accreditation.
  • Obtained NAAC and NBA accreditations to various Institutions during her leadership.
  • Established Tumkur University Research Centre.
  • Organizing Secretary for various National and International conferences, seminars and workshops.
  • Designed regulation, scheme, syllabus and course mapping under a to k criteria for BBM, MBA, B.Tech Technology and Entrepreneurship and M.Tech Technology and Management.
  • Convener & Chairman for Board of Studies of Dayananda Sagar University for MBA and Technology and Entrepreneurship courses.
  • Awarded “Best Educationist Award” for outstanding achievements in the field of Education, International Institute of Education and Management, New Delhi, June,2013.
  • NHRD Impactful HR Research Award for the topic “Entrepreneurial success and life satisfaction among women entrepreneurs in micro enterprises”Bangalore, September,2014.
  • Finalist in the Cll WR HR Case Study Writing Competition Mumbai, February,2015
  • Inclusion in Marquis Who’s Who, 2016.
  • Awarded “Shrama Sadhana Shining Award” in recognition of outstanding achievements and yeoman service in the field of Education by ISBR Business School in association with Public Relations Council of India, Bangalore, May, 2016.
  • She holds a firm conviction that excellence and goals can be achieved by sustained perseverance, innovation and team-work.


Academic Facilities

Centre for Management Studies & Research (MBA) teaching and research facilities are already among the most modern in the country and continue to improve.

Class rooms and seminar hall

Well designed and ventilated class rooms, seminar hall with modern teaching aids such as wall mounted LCD’s, auto lock screens, air-condition, cushion chairs etc.

Computer Labs

Full fledged Computer Laboratories with high speed internet facility, latest software, printers and other peripherals are provided. This helps the students to download information from various web portals which helps students to prepare their project reports, paper presentation etc.

Departmental Library

Well stacked library with latest books on core and functional subjects on management, national and international journals, magazines and newspaper is functioning in the department.


Outbound Training - OBT Training or Outbound Learning is a training method for enhancing individual, team performance through experiential learning methodology where participants are involved into outbound training activities and outbound training games that give a immersive learning experience and bring out variety of learning outcomes based on the participants and organisational learning needs.

Centre for management studies and research MBA, P.A College of engineering, Mangalore had a conducted a one day(31/10/2018) outbound training program at Tree park, Tannirubavi beach Mangalore to improve leadership, communication skills, planning, change management, delegation, teamwork, and motivation. Participants were divided into teams and assigned tasks or activities for completion in a specified time.

The program began with the zeal and melodious song sung by beloved Director Dr Latha Krishnan.


Dr. Latha Krishnan, director, MBA department, PACE conducted an interactive career guidance session for engineering students. The main focus of the session was to provide engineering students a sense of direction in the field of management. During the session Dr. Latha Krishnan said that in today’s economic scenario the competition is more forceful, nobody gives space to anybody whether it comes to education, career or jobs. For this reason everyone tries to upgrade their educational qualifications by various degrees to fit themselves in this professional market. An MBA after engineering expands your horizon and creates innumerable opportunities for an enhanced future. It has been borne out of experience that only skilled individuals can tackle the highly complicated and demanding nature of work that organizations undertake in this era of globalization and liberalization. Engineers have been known to be well-equipped with the inherent skill-set required for this transition. Raw engineering graduates need to possess a fine plethora of qualities such as communication skills, analytical and problem solving skills, decision making, conceptualizing, and interpersonal skills to become successful managers. She also added that as time goes by, it gets more and more difficult to land a secure position in the job market. It is more so for an engineer. An MBA degree on the other hand enables one to differentiate himself from the average crowd. Also, the job market today is inspired by individuals who possess abilities beyond the knowledge of their core subject and pursuing an MBA is the way forward. Engineers as managers perform very well in manufacturing and service industries. They have been seen to show interest in the defence forces and fields of content writing as well. MBA kindles the entrepreneurial skills of an individual which help him face the challenges of management with Ă©lan. Graduates of MBA engineering degrees have many career opportunities open to them. Adding the MBA degree with an engineering degree makes it more possible to utilize the engineering knowledge in almost any industry. Besides choosing the basic title of engineer, these graduates may also work in the capacity of engineering manager or industrial production manager, to name just a few. As of May 2017, the BLS reported that engineering managers earned an average annual wage of $124,870 while industrial production managers earned $89,190.


A positive and healthy mind is the key to happiness and success. With an aim to help the students in building confidence and enhancing their talent MBA department conducted a one day workshop on mind mapping as on 21.4.2018 Surfraz J Hashim, Managing Director, Sadhana Mind Care, Mangaluru & Director (Academics) PACE was invited as the resource person and mind trainer for the session. During the workshop Surfraz J Hashim, enlightened the students about the power of their mind. He said that, Mind mapping is the first step to understand the miracle called mind and train it in such a way that one can make everything possible. The mind power management methods are based on both the latest international scientific discoveries & ancient Indian wisdom. It will help you to create miraculous changes in your subconscious mind, wipe out the shadows of negativity and fill yourself with the positive energy required for a successful and abundant life. The program helped the students to visualize the goals they desire & achieve it within minimum time. The resource person taught highly effective techniques to eliminate any negative thoughts, attitude and behavior that drags the students down to failure in life. Through this workshop students learnt to reorient their objectives as per the values, abilities and aptitude to design a successful life and career.


A team of 12 students participated in two days management level fest cross roads 2018 organised by department of business administration. Haseeb Mohammed of IV semester won the best manager award. Finance Event the team reached the final round.


Sports helps an individual much more than in the physical aspects alone. It builds character, teaches and develops strategic thinking, analytical thinking, leadership skills, goal setting and risk taking The MBA department sports meet was inaugurated by Dr. Latha Krishnan, Director, MBA department, PACE by launching the new jersey on April 23, 2018. Dr. Latha Krishnan addressed the sportsmen, encouraged their active participation in all the events and also declared the sports meet open. The declaration was followed by oath taking Hakeem Javed , IV semester MBA proposed the vote of thanks.


Under the initiative of MBA department, P A Educational Trust has recently entered into a tie up with Austin University , california by signing a MOU to provide an opportunity to its students to peruse global mini MBA. About the program This Global Mini-MBA is a One-month Program, and is uniquely designed specifically for enrolled students at Business or Engineering Colleges and for graduates with business or engineering backgrounds to give them the high performance Management, Marketing, Operation, and Finance skills of an MBA. This intensive course will help you to translate your learning into new behaviors and improvements in your capability and performance and will work thrsough live issues impacting on the industry you are in and on you directly.

The program incorporates job-focused education and trains young men and women for great jobs in the global economy. The participants are offered intemship /training in the Silicon Valley from some of the tech world's most innovative organizations such as Apple, Facebook, Amazon, Google and AT & T. This will provide you with on-site exposure to companies that are known worldwide and enhance your opportunities for jobs in your country or abroad. One of the most important benefits of the internship we offer our students is the Silicon Valley network of access, opportunity and innovation.

Participants will spend several months studying and training at the Colleges in their countries followed by a one-month stay at our campus in California. The courses and lectures are provided by internationally recognized scholars and representatives of global companies and are geared towards imparting job-related employment skills. All units earned in the Global Mini-MBA program are, of course, completely transferable if the student wishes to enroll for further study in the Austin University MBA program.

Working in the highly competitive Market, with ever-increasing change and pressure, is probably one of the most challenging managerial roles of any Industry today. This program has been especially designed to help you transcend these challenges by training you to become equipped to see the bigger picture in all aspects of your role. It will help you build your management skills for the future and prepare you to fulfill your ambitions.

The program is an accelerated management program containing the most valuable parts of an MBA, as applied to different industries. It Will provide you With practical management tools to apply in the workplace, as well as give a real taste of an MBA course with practical case studies from Austin University and other world-class business schools.


By the end of this program students improve on the following 1. Problem solving 2. Strategic thinking 3. Global Leadership 4. Finance and Accounting Techniques 0 Strategic Marketing 5. Decision making, and prioritization , Change management 6. Implementing strategy 7. Team working 8. Project Management , Cross-cultural communication 9. Increased self confidence


Center for management and research MBA department, PACE had organized a post dinner session, Carpe Omnia in the campus on May 5, 2018 which emphasized on enhancing the students’ knowledge by giving them an exposure to the real life problems faced by the corporate world. Here, students were asked to tackle the corporate human resource related problems based on Harvard HR case review and depict the solutions for those problems in a creative way. The session was a fusion of both training and entertainment. It was a fun based learning, which imparts creative knowledge for the betterment and wellbeing of the students . Sessions like this not only imparts knowledge but also contributes to build problem solving ability within the students. It not only makes the students enjoy learning but also make them realize the beauty of learning .

Series-1 of the Carpe Omnia aimed at tackling the problems faced by human resource departments in the current scenario. There were four teams with the solutions for three major HR problems including excessive absenteeism ,boredom and labour turnover . First the team visionaries portrayed the causes for employees absenteeism at the workplace and solutions to overcome those problems with screen plays and role play. This was followed by innovators and mastermind performance depicting the causes and creative way to tackle such tedious tasks with small alterations in work environment .After the two teams performance there was a short break with refreshments the session resumed after short break with the mime and a skit by team brain stormers was conducted. At the end to cherish the students, there was a bonfire which added extra energy and enthusiasm to the programme to make it a ffunfilled one


Our department organizes number of activities under the banner of “Ignite” -the Management students association, a forum of MBA students of our Department. The various activities like personality development programmers, talents day, cultural activities, invited talks, sports day, food and fun fest etc are conducted in our department every year. The activities of the Department are listed below.

'Flames' - National level Management students meet

Our Department hosts a national level Management students meet every year. The 'flames' is conducted to kindle the flames of creativity, aptitude and administrative dexterity. 'Flames' aims at providing a platform to the participants from various management schools to exhibit their ability to practically apply their knowledge imparted by teachers and the manuscripts on management. The 'Flames' keep the desire of burning for excellence.

Talents week

Every year our Department celebrates talents day. On account of TALENTS DAY our department organizes one week activities named as “talents week”. The aim of talents week is to identify the talents of our department in different fields and provide a platform where our students can show their talents. The details of activities which are conducted during TALENTS WEEK includes Painting without brush, Pencil drawing, Painting with brush, Mehendi art, Cooking without fire, Rangoli, Flower arrangement, Kite making, Singing competition, Speech, Essay, B-plan preparation, Photography, Face Painting and Collage making.

Food & Fun Fest

Food and Fun Fest is one day fest which we organize every year to motivate our students towards Entrepreneurship. The importance of planning, promotional activities and other marketing mix elements, financial planning, time management etc are some of the area of training in this fest. Various Karnataka, North Indian and Kerala food counters and fun counters are part of the fest.

Anti-Drugs and tobacco campaign

Our department organises anti-drugs and tobacco campaign as part of training for our students on Corporate Social Responsibility. The aim of the campaign is to increase public awareness on the consequences of tobacco use and to increase awareness on the harmful effects of drugs.

Road safety week

Road safety week is one week programme which is organized by our department with the aim of bringing awareness about Road safety. This includes guest talk, signing campaign, handbill distribution, street play etc.


The aim of conducting the campaign road safety week is

  • To promote the road safety measures in the community, schools, colleges, work places, on roads and etc.
  • To decrease and completely remove the road accidents, road accident deaths and injury cases by applying the road safety measures.
  • To encourage all the travelers to follow the traffic rules and wear helmets and seat belts while driving.
  • To implement the new preventative measures which are proved to lessen the risk of road accidents, death or injury.
  • To create awareness among the people about the speed limit of the vehicles to prevent road accidents.
  • To inform people not to drink and drive, not to drive when tired and not to use phones or radios while driving.

Social work wing

Our social work wing organizes number of outreach programmes with the intention of serving society. The activities under this wing are:

  • Career Guidance - For the Rural students and other poor students, our department organizes career guidance programmes.
  • Competitive exam training - Our department organizes competitive exam tarining for the interested students for the exam such as CIVIL SERVICE, (IAS, IPS, IFS), SSC, NET etc.
  • Medical Camp in the remote areas with the tie-up of Yenepoya medical college.
  • Aid for the poor students in the form of books and other required items
  • Visit to various old age home, Remote areas to understand the problems and to identify the solution for the same.

Independence day Activities

Our department organizes various events during Independence day celebration.

  • Singing competition - Patriotic songs.
  • Pencil drawing
  • Kite making
  • Best out of waste
  • Collage making

Team activities

Our department has four teams (Master Minds, Visionaries, Brainstormers and Innovators). The four teams host and participate in various activities on weekly basis. Points earned are the criteria for the champion team selection at the end of the academic year.

Sports day

Our department organizes one day sports meet of MBA student to motivate the sports talent of our department. The sports day events are classified as In-Door and Out-Door Events.
Out-door events –(100 mtr race, 200 mtr race, Shot-put, Long race- 1500 mtr, Discuss throw, Javelin throw, Volleyball, Cricket, Badminton, football)
In-Door event – (chess, carom, Table Tennis)

Street Play

We organize street play on social issues such as AIDS awareness, anti tobacco, anti-ragging, dowry etc.

Ignite consultancy services

Ignite consultancy service is a free consultancy service counter from our department where our students provide advice on Tax management, HR, Investment Management, Risk Management , Total Quality Management, marketing mix etc.

Guest talk

Our department organizes one guest talks every month. The experts from the various fields, Entrepreneurs, social workers are invited as speakers/trainers.

Ignite consultancy services

Ignite consultancy service is a free consultancy service counter from our department where our students provide advice on Tax management, HR, Investment Management, Risk Management , Total Quality Management, marketing mix etc.

The Vision

PACE, Centre for Management Studies & Research aims to impart highest standard of education by inculcating ethics and values so that students can realize their full potential. To create corporate ready professionals and future leaders by imbibing innovative continuous learning, with a global mindset to face competitive markets. In this process,PACE, Centre for Management Studies & Research strives to be a global, socially conscious and integrated school of management, contributing towards management education both in India and abroad.

The Mission

  • Impart communication skills by making it a part of the curriculum in every semester.
  • Domain specific courses in emerging fields all disciplines (like Finance, International business, derivatives, retail, banking, insurance, entrepreneurship) where curriculum will be designed in consultation with leading corporate players from the industry.
  • Development of professionalism and work ethics through a rigorous & intensive program.
  • To nurture and engender creativity and innovation.
  • Provide an energizing culture of international excellence in research, teaching and learning.
  • Promote an ethical and value based environment to help poor and needy.
  • To foster a passion for learning and creative thinking among all Stakeholders.
  • Impart education of the highest standard through value based holistic teaching and learning by integrating traditional and innovative practices.

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